Get More Ideal Clients - & Less Time Wasters!
Let’s talk about the four types of customers in your business.
A: Awesome.
B: Basic.
C: Can't Deal With.
D: Delete.
Before we get into them, let's talk about why this matters.
When you have too many of the wrong customers, three things happen.
First, your profit drops. You spend time servicing low-margin work that simply isn't worth it.
Second, you waste time. Non-ideal customers ask more questions, challenge invoices, expect more, and take far more effort than they're worth.
And third, they frustrate your team. Nobody enjoys working with customers who aren't a good fit, and that frustration eventually lands on your desk too.
Now flip that around.
When you attract more ideal customers, your profit increases because your weeks are filled with higher-value work. You also become much better at serving those customers because you understand exactly what they want. That improves your marketing, your service, and ultimately your reputation. And best of all, you have far fewer headaches.
Watch the video to see how we’ve been approaching this with our clients!
As always - reach out if you need guidance implementing this in your business.