Stand Strong Among Your Competitors…

STOP worrying about what your competitors are doing. 🛑

There's more than enough room for you and them.

Take will&able, for example.

Their cleaning products are eco-friendly and packed by people with disabilities.

Some people won't care about that. They'll simply buy the cheapest product on the shelf.

But as a parent of a child with a life-altering genetic disorder, I do.

That's the point.

People don't all buy for the same reasons.

The cleaning product market is big enough for global giants like Johnson & Johnson and purpose-led businesses like will&able to succeed. In fact, we're better off because businesses choose to compete in different ways.

So instead of obsessing over what your competitors are doing, get crystal clear on why your business exists and what it stands for.

The businesses that stand out aren't always the ones with the biggest budgets—they're the ones with a message that resonates with the right people.

As Simon Sinek says:"People don't buy what you do; they buy why you do it."

When you're clear on your "why", you'll attract customers who believe what you believe. 👊