People are complex

I often get asked what it’s like being a business coach.

And I usually give the same answer.

The business part is easy.

The people bit is more complex.

No matter how great the business strategy.

Ultimately, its success will be decided by human factors.

And humans are not so simple.

We are living, breathing, paradoxes.

Inspiring, tedious, thoughtful, senseless, intelligent and ignorant.

All at the same time.

I used to think the key to coaching was absorbing all the business strategy and tactics the world had to offer.

But these days, I’m more curious with how humans make sense of information.

Assign meaning.

And take action.