People Are Complex

I often get asked what it’s like being a business coach.

And I usually give the same answer.

The business part is easy.

The people part is more complex.

No matter how brilliant the strategy, the success of a business ultimately comes down to human factors.

And humans aren’t simple.

We are living, breathing paradoxes – inspiring and tedious, thoughtful and senseless, intelligent and ignorant. All at once.

I used to think coaching was about learning every business strategy and tactic out there.

Now, I’m more curious about how humans make sense of information, assign meaning, and take action.

Helping people actually do something with what they know — that’s the payoff.