Are You Creating Raving Fans Of Your Business?

I just got back from a shopping trip at Infinite Definite. If you haven't been, you should – they have some amazing stuff.

I was looking for a gift for a client who gave us a great referral, and I wanted it to be something special. Because of that, I found myself second-guessing everything. Would they like this? Would they prefer that? I even called my wife, Chelsea, to get a second opinion.

When I got to the counter to pay, another staff member walked over and said, "Great choice. Did you know it can do this... and this... and this? I think they're really going to love it."

I said, "No, I didn't – but that's awesome."

I'd been tossing up between two options, and in that moment, I felt like I'd definitely made the right decision.

It got me thinking...

What could you build into your sales process or customer journey to create that same feeling for your customers?

The difference between creating a raving fan and just another customer often comes down to those little one-percenters.

That small interaction confirmed I'd made the right choice – and now I'm telling you about the business for free.

If this video has been helpful, don't just watch it – do something with it. Look at your point of purchase and ask yourself: How can we reinforce to customers that they've made the right decision?

Do that consistently, and you'll create more raving fans – and a more profitable business.