What does it mean to be on YOUR team?

The ABs have been in the news for all the wrong reasons lately.

But there’s one thing they do EXTREMELY well: they’re crystal clear on what it means to be an All Black. 🤝

It wasn’t always like that.
When Gilbert Enoka, the All Blacks’ Mental Skills Coach, first asked this question, not a single player could give him a straight answer. 👀

It makes me wonder ...

What would YOUR employees say if I asked them what it means to be on your team?

How often do you talk about:
- Where you’ve come from (origin story)
- Where you’re going (vision)
- How you want to get there (values)

In business, this ‘soft’ stuff often gets dropped onto the “should do” pile - and never picked back up. 🫣

But there’s a reason high-performing teams build their culture around these ideas. It’s the same reason we make it the first thing we do with owners.

Worth a chew on.

P.S - 'Become Unstoppable' by Gilbert Enoka is a bloody great read - here’s an excerpt.