The Average Leader

Dr. John Kotter: “Most leaders are guilty of undercommunicating”

Right now, your team is at their most shapeable. 👀

They’re more rested, more open-minded, and more eager than at any other time of year.

There’s a natural pause between “what was” and “what’s next” and that pause matters.

The average leader will miss this window.

They won’t dream big enough.
They won’t plan clearly enough.
And they won’t communicate their plans well … like, at all. 😬

Marketing professor John Kotter says leaders, on average, under-communicate their vision by a factor of 10.

TEN! 😨

Which explains why leaders often feel like they’ve been clear… while teams feel like they’re guessing.

So let me ask you -

On a scale of 1-10…

How clear is your vision for 2026 and beyond?
How clearly has your team heard it from you?

If you scored less than an 8 on either, you’re leaving a real opportunity on the table.

Worth thinking about.